Corporate Voice translated Nikon’s offline ad placement process
into a sophisticated tool. Part of Nikon's ongoing service to authorized
dealers, the new Interactive Ad Placement Center offered a comprehensive
selection of print ads for placement by Nikon dealers for local media.
Until the system was launched, representatives carried large binders
with every available ad exhibit to each of their meetings with dealers.
The new system has become a tremendous success and is a more manageable,
flexible and cost effective means of delivering this service to their
dealer network. Ad placement had jumped more than 300% shortly after
the launch of the new system.
The Interactive Ad Placement Center was technically and visually
seamless, and resides on the Nikon Intranet. The system recognizes
dealers and provides the ad agency managing ad request the ability
to easily modify users and the ability to place new ads into the
system.
