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Procter & Gamble
Corporate Voice developed a comprehensive web presence for the understanding
of female sexual health in menopausal women. Content such as charts,
slide kits and other materials are made available from this website
as well as a links to other sources of interest surrounding this
multidimensional and complex topic of human sexuality. The site
is accessible by professional and non-professional visitors alike.
To soften and give voice to those women who suffer sexual dysfunction,
an exhaustive search of imagery was conducted to select appropriate
stock images which convey the sense of frustration, helplessness
and dignity that patients experiencing Female Sexual Dysfunction
or Hypoactive Sexual Desire Disorder had communicated.
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